Case Study

Moviehouse & Eatery

How do you challenge the champion of the movie theater biz?

THE ASK

Brand, launch, and promote an upscale dine-in movie theater capable of challenging Alamo Drafthouse. Sound like a tall task? Well, with only 6 months separating us and the launch of Moviehouse’s first location, we knew we couldn’t sit around and stew about it. So we got to work.

ASSESSING THE ASK

Q: How do you communicate that our movie-going experience is better than the rest?
A: You position yourself as something different entirely.

BUILDING OUT THE BRAND

It’s funny how easily key messages and visual designs flow from a great big idea. But that’s exactly what happened with Moviehouse.

MAKES THE MOVIES BETTER.

Moviehouse has it all: reclining leather seats, a scratch-made kitchen, and little-black-dress quality cocktails. The key insight pretty much wrote itself.

THE WEBSITE

We built a website complete with a custom e-commerce check out experience that was truly spectrum-defining. And of course, fully responsive.

GOING LIVE

Roll out the red carpet: Moviehouse was ready for its big premiere.

SUSTAINING SUCCESS

It’s not hard to make your first blockbuster. But a great sequel? That’s what we were tasked with as we helped launch 3 more movie theaters in the next 3 years. We developed an evolving, long-term media plan aimed at equipping our client with the tools it needs to launch and scale in other markets. Comprehensive analytics, monthly campaigns across multiple channels, and a consistent delivery of voice and visuals all lend to M&E’s ongoing success.

THE RESULTS

We could pump up the results of our work with flowery but vague sounding language. We find something concrete to be more illustrative: we helped turn the vapor of a business idea—one whose success or failure would hinge largely on the quality of its marketing—into a $100 million dollar business in about five years. We’ll just let that marinate.

BY THE NUMBERS

8x

Average return on a dollar spent with Tilted Chair

$6m

Annual e-commerce revenue

90k

Facebook audience as of Spring 2018

4

Additional theaters launched in six years

SERVICES

STRATEGY

  • Positioning
  • Brand Definition
  • Communications Strategy
  • Campaign Development

 

PRODUCTION

  • Video Production
  • Photography
  • Animation

CREATIVE

  • Brand Design
  • Messaging
  • Graphic Design
  • Art Direction
  • Copywriting

 

MEDIA

  • Social Strategy
  • Planning
  • Buying
  • Analytics

INTERACTIVE

  • Web Design
  • Web Development
  • Custom API Development