How do you tell the story of a Texas legend?
Identify Southside’s unique and historic spirit, and then spread the word.
Q: There’s a lot of good barbeque in Texas. What’s special about Southside?
A: History: founded in 1882, Southside is unquestionably the oldest barbeque joint in Texas.
We toured the meat packing plant, teared up in the smoke room, poured over old newspaper clippings, and of course, ate. A LOT. And then, it dawned on us.
You see, when you’re the oldest barbeque joint in a state known for its barbeque, well, that’s something special. Southside’s history was its most valuable asset, and we intended to tell that story to anyone who would listen.
The campaign objectives ranged from “butts in seats” to customer education. We addressed them all, in award-winning fashion.
Bryan Bracewell, Owner/Pitmaster