The Case for Tilted Chair

By Lawrence Elliott on Jan. 01, 2020

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What exactly is a “human brand?”

Well, let’s start with an example of the opposite.

HubSpot found that B2B sales teams have increased their messaging by 89% since March 2020.

The result?

A massive 29% drop in response rate.

A pandemic and economic recession is not the time to bang down your customer’s doors with your latest offer.

Marketers need a nuanced approach that considers the entire consumer experience.

Rather than “targeting customers,” a human brand seeks to do right by people.

They communicate with their audience the same way you would your friends.

If you’re a brand that’s looking to revamp your positioning, you’re in the right place.

Or maybe you’ve been bootstrapping it until now and you’ve never had a professional agency help you organize the way you think and talk about your business.

Feeling growth bottlenecks? A fresh set of experienced eyes is exactly the solution you need to scale beyond your current limits.

So, let’s dive into exactly why Tilted Chair is the best marketing agency in Austin for creating human brands.

Let’s Talk Pricing…

Cutting right to the chase.

I know budget is a top concern for any business, even in the best of times. That’s why we’re gonna talk about it first instead of trying to lure you into a sales call just to find out if you can afford us.

We’ve made a name for ourselves by focusing on creating as much value for our clients as possible—and not by focusing on lining our pockets with profit.

Neither the cheapest nor most expensive option on the market, we operate in the sweet spot that provides entry points to businesses of all sizes.

From local restaurants to Fortune 500 heavyweights, all businesses should operate with a people-first philosophy. We’ve helped them fearlessly and relentlessly injects humanity into their advertising.

No matter your stage of growth, you’ll get a custom solution designed around your goals and budget.

Where The Magic Happens

Now we’re getting to the fun part.

We walk the talk when it comes to creating a client-centric marketing strategy.

First, we start with a stakeholder workshop to make sure all stakeholders are heard, and ultimately, aligned. Then, we dive into giving your human brand a heart and soul.

We call this process “Archetyping.”

These Archetypes are taken from Carl Jung’s framework of 12 fundamental human archetypes. These personalities tie into psychology that has connected with audiences since the dawn of language. The software operating the recognition of these fundamental human motifs has been running for 300,000 years, and is already built into the system, which is why this approach is so powerful.

Once we have your Archetype, next is we conduct research into your competitors and audience. This allows us to listen to what people are saying about your brand, product, competitors, and industry.

It’s a headache keeping up with the latest trends while balancing so many other aspects of your business.

But, our team of musicians, artists, writers, and nerds love pouring over the latest SEO updates from Google and technologies driving results.

In other words, we’re an agile team of creatives with our heads to the ground. We’re always ready to deliver you the latest innovations in the space.

Here’s What We Can Do For You

A marker of any experienced agency is having a breadth of services to meet your marketing needs.

From web development to video production, Tilted Chair has you covered. We’re a full-service agency in a boutique size.

Because every organization brings unique challenges and measurements of success, we don’t offer cookie-cutter solutions.

We’ve found that our Archetyping frameworks lead to engaged audiences. When people engage with brands, they’re 50% more likely to click on an ad or find out more about company promotions or events.

That means more smiles all around at your stakeholder meetings.

Our services break down into 5 major categories:

  1. Strategy: messaging and brand positioning built on Archetypes and industry research.
  2. Creative: campaign and design development topped off with conversion copywriting.
  3. Interactive: beautiful, useable web solutions that are, responsive, and on-brand.
  4. Production: Tilted Films covers all your animation, video, and photography needs—in-house.
  5. Media Management: campaign and analytics setup and monitoring for long-term optimization.

Our services all tie into one mission: to engage real human beings with great brands through authentic and resonant storytelling.

Each category layers on top of the next to help you reach the right people, in the right place, at the right time. In other words, maximum efficiency with your marketing dollars.

Portfolio

We’ve been perfecting our process for the past ten years and have the results to prove it.

Our list of satisfied clients includes local favorites like Austin Java and NadaMoo! to billion-dollar international businesses like Amazon and RedBull.

If you look at the dozens of case studies in our portfolio, you’ll see that we’ve just about done it all.

We’ve helped launch a presidential campaign and lead that candidate to the front of the fundraising pack with a razor-sharp digital campaign.

When Torchy’s Taco’s handed us their August “Some Like It Hot” campaign, we delivered a 26% bump in social engagement which led to 60k taco sales in 30 days.

When Ottobock wanted to expand its reach to provide prosthetic limbs, we rose to the challenge with a 526% increase in leads while decreasing spend by 819%.

The results speak for themselves.

No matter your size or industry, we have the experience and capability to get the job done.

A Little About Working With Us

As much as we use terms like “businesses” and “brands,” ultimately these are groups of people with a common goal.

Relationships are what tie us all together so we want to make sure that we’re a good fit—culturally and philosophically—for any company we work with.

As your marketing team, we’ll be working side-by-side (in spirit given COVID-19) to make sure your project is a booming success.

At Tilted Chair, we like to have fun!

We don’t take ourselves too seriously but we do give 100% on our client deliverables.

Our culture is built on three pillars:

  1. Be Fearless: our expertise allows us to seek creative solutions new challenges
  2. Be Relentless: we prepare, sharpen, and educate ourselves to do spectacular work
  3. Be Human: team players that put empathy into every part of our process

So, if that sounds like the kind of people you’d grab a coffee—or beer—with, we’d love to hear about your next big idea.

Bringing It All Together

When all is said and done, your success is our success.

We get excited when you win and frustrated when results don’t meet expectations. But don’t worry, that’s when we get right back in the shop to keep testing until we nail it.

We apply our human brand philosophy daily internally and with our clients.

Each and every member of our team is committed to your success. So, if you’re in the market for a new marketing agency to handle your next website, SEO, campaign, brand overhaul, or just updating some old content, Titled Chair can help.

Drop us a message with what you have in mind. From me and the entire team, we can’t wait to hear from you.