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✨ A project close to our hearts and your ears 🎧
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TC & Hopebridge collaborate to launch the autism therapy brand’s first-ever podcast
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Introducing Building Bridges, a podcast aimed at fostering connection & understanding across the autism community.
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The TC & Southside collaboration—already 15 years old—heats up
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TC & Southside were made for one another. Now, they’re taking the relationship to a whole new level.
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Marketing Moneyball
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Anyone remember the 2011 masterpiece based on Michael Lewis’s book of the same name?
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The story follows two baseball iconoclasts, Billy Beane and Peter Brand (played by Brad Pitt and Jonah Hill), as they try to keep the woefully underfunded Oakland A’s competitive in Major League Baseball. Beane and Brand end up striking gold when they discover a way to leverage a statistical approach to team-building championed by baseball statistician Bill James.
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When it comes to marketing your business, you’re in the exact same position as the Oakland A’s front office—unless you’re the New York Yankees of your category.
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You need a strategy that allows you to extract unseen value from every tool, channel, and platform you use to market. You can’t pay for every impression like the category leader does because you don’t have as much money as the category leader.
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Just like Beane and Brand, you need a new approach.
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May we suggest: creativity?
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To learn more about how TC’s flavor of creativity can help make your business competitive, reach out.
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It’s the only way we can add more subscribers.
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