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✨ It’s launch season @ Tilted Chair 🎧
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A busy Q4 @ TC culminates in a whole bunch of beautiful new brands & websites
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Becker Wright Consultants
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Clarity + consistency beats creativity.
From a guy who prizes creativity above basically everything, this is a tough pill to swallow. But I’ve found it to be true more often than not: when it comes to marketing, clarity and consistency beat creativity almost every time.
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(I say “almost” because once in a while you get the Liquid Deaths and Dollar Shave Clubs of the world that seem to upend that notion. But for most brands, virality isn’t a plan. It’s a pipe dream.)
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While those brands are busy dreaming of a viral breakthrough, their competitors are hammering the same two or three points home with commitment and discipline. And they’re winning because of it.
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That’s not an L for creativity, because it obviously has its place. It just means that, for most brands, clarity and consistency represent the simplest game plan for earning a marketing W.
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Want to talk more shop? Click the link below to schedule a conversation.
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It’s the only way we can add more subscribers.
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