Brand Strategy
Finding the sweet spot
You’ve got a product, an audience, and competitors. And somewhere in there, there’s a place your brand can thrive. We’ll help you find it.
Deliverables/Milestones
- Research/Surveys
- Competitive Evaluation
- Archetype Development
- Brand Naming
- Messaging Architecture
- Brand Architecture
- Voice & Tone
Messaging Architecture
World-class brands have a heart and a soul born from carefully considered values, missions, and—not to be outdone—a strategic messaging architecture. Our unique archetyping process is used to develop the blueprints in which to create a visual brand identity, a verbal dictionary, and a framework to generate all other communications. If the perfect marketing plan is your dream home, well, consider strategy the foundation.
Brand Positioning
You’re not the only one who does what you do, and that competition creates a crowded communication space. Knowing the best way to sell your product and services is a challenge for many brands. We use our archetyping process as well as consumer and competitor research to craft unique positionings that work. When they zig, we help you zag.
Blog
Brand strategy posts
A Brand by Any Other Name…5 Tips for Naming Your Business or Brand
KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct…
Fiji vs Tap: Firsthand Adventures in Brand Marketing
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…
Political Branding: Archetyping the Presidential Tickets
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…
Related Work
Brands we’ve helped outsmart their competition
Erthos
Interstaff
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Creative
Kick-ass creative since ’10
This is it, the money-maker. We’re experts at taking that sweet-spot strategy, and developing award-winning, attention-magnetized big ideas around it.