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How to be a Great Friend—and Brand

By Jamie Rodriguez on Feb. 14, 2018

Branding, business

Branding. It's a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted…

Finding Your Brand’s North Star

By Jamie Rodriguez on May. 03, 2017

Advertising, Branding

Quick, think of your top three favorite brands.  Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not…