The 3 Most Common Branding Mistakes And How to Avoid Them
By Erik Hernandez on Aug. 01, 2017
Advertising, business, Marketing
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200…
The 28-Day Paid Leave Policy Uncovered
By Erik Hernandez on Jun. 20, 2017
The Backstory America is not the greatest country in the world when it comes to paid leave for workers. While every European country has at least 20 days paid leave…
Illuminating the Periphery
By Jamie Rodriguez on May. 30, 2017
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set…
The Four Cs of Marketing
By Jake Rector on May. 15, 2017
Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing…