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business culture
By Nhi Nguyen on Dec. 10, 2020
Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season.…
Brand Strategy Branding
By Jamie Rodriguez on Nov. 30, 2020
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…
By Jamie Rodriguez on Oct. 26, 2020
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…
Advertising Branding Design
By Jamie Rodriguez on Sep. 30, 2020
KEY TAKEAWAYS "The bridge" helps us consider what an archetypal position means for a brand's visuals. Establishing a visual style…
Advertising Branding business culture
By Jamie Rodriguez on Aug. 31, 2020
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied…
business
By Jamie Rodriguez on Aug. 07, 2020
“UP AND TO THE RIGHT.” That's the concept behind BigCommerce's logo and brand. And with the innovative tools they offer…