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business Marketing

Restaurant Marketing in the Pandemic

By Jared Huskey on Jan. 10, 2021

THE PANDEMIC ISN'T OVER, AND ITS EFFECTS MAY BE FELT FOR YEARS TO COME. HOW SHOULD RESTAURANTS AND OTHER FOOD-SERVICE…

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business culture

Shop Small Biz Gift Guide

By Nhi Nguyen on Dec. 10, 2020

Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season.…

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Brand Strategy Branding

Fiji vs Tap: Firsthand Adventures in Brand Marketing

By Jamie Rodriguez on Nov. 30, 2020

KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…

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Brand Strategy Branding

Political Branding: Archetyping the Presidential Tickets

By Jamie Rodriguez on Oct. 26, 2020

KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…

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Advertising Branding Design

The Bridge: How We Turn Archetypes into Badass Brand Visuals

By Jamie Rodriguez on Sep. 30, 2020

KEY TAKEAWAYS "The bridge" helps us consider what an archetypal position means for a brand's visuals. Establishing a visual style…

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Advertising Branding business culture

Let’s Talk About Spec, Baby!

By Jamie Rodriguez on Aug. 31, 2020

Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied…

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