Tilted Chair Marketing & Advertising Blog

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Marketing, Advertising & Branding Blog

A place where you’ll get the latest on industry trends, new faces, and all other things Tilted.

Shop Small Biz Gift Guide

By Nhi Nguyen on Dec. 10, 2020

Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season.…

Fiji vs Tap: Firsthand Adventures in Brand Marketing

By Jamie Rodriguez on Nov. 30, 2020

KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…

Political Branding: Archetyping the Presidential Tickets

By Jamie Rodriguez on Oct. 26, 2020

KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…

The Bridge: How We Turn Archetypes into Badass Brand Visuals

By Jamie Rodriguez on Sep. 30, 2020

KEY TAKEAWAYS "The bridge" helps us consider what an archetypal position means for a brand's visuals. Establishing a visual style…

Let’s Talk About Spec, Baby!

By Jamie Rodriguez on Aug. 31, 2020

Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied…

Tilted Chair Client Partner BigCommerce Goes Public

By Jamie Rodriguez on Aug. 07, 2020

“UP AND TO THE RIGHT.” That's the concept behind BigCommerce's logo and brand. And with the innovative tools they offer…