Our Approach

Make Brands More Human

Tilted Chair is a human-based branding and advertising agency (or a full-service creative Austin advertising agency, for the SEO bots). We specialize in collaborating with new and not-so-new companies across many industries to amplify their marketing performance. Our unique methodology utilizes human psychology to build stronger connections with consumers. This proven approach ultimately drives sales and brand affinity.


People don't trust big, stuffy, corporate-feeling businesses.

Since 2010, we’ve seen trust in big business hit an all-time low. In fact, over 80% of Americans don’t trust big business at all.* As a result we’ve seen people gravitate to local brands, peer-to-peer businesses, and embrace brands that “get them.” Why? Well, these types of businesses still act human.

*According to 2016 Gallup Consumer Confidence report.


Benefits of investing in brand humanity

They are a'plenty

Increased Marketing Effectiveness

Human brands don’t target consumers—they make friends and gain fans. When people are engaged with brands they are 50% more likely to click on an ad or find out more about company promotions or events. In essence, the effectiveness of their marketing is up to 50% more than their peers.

Reduced Costs

As a byproduct of increased marketing effectiveness, your overall costs of marketing can, in some cases, be reduced. Again, by making friends and gaining fans you are creating evangelists for your brand. Word-of-mouth advertising is not only powerful, but virtually free.

Demand Higher Prices

If you want to prevent price erosion or simply stop trying to compete solely on price, then your brand needs to be more human. People wouldn’t pay $6 for a cup of coffee if Starbucks competed on taste or other quantifiable offerings.

Optimized Product Offerings & Services

Part of being human is listening and adapting. Human brands are able to create better products and services because they listen to their consumers and they adapt. Ben & Jerry’s is second in the U.S. ice cream market because the brand knows how to listen to people and create relevant flavors like Cherry Garcia and Americone Dream.

That’s enough philosophizing

What would ya say...ya DO here?

Brand Strategy

Finding the sweet spot

You’ve got a product, an audience, and competitors. And somewhere in there, there’s a place your brand can thrive. We’ll help you find it.


Kick-ass creative since ’10

This is it, the money-maker. We’re experts at taking that sweet-spot strategy, and developing award-winning, attention-magnetized big ideas around it.


Click, click, convert!

We’ve been building websites since the very beginning. From brochure sites to e-commerce shops, we’re digital natives experienced at bringing brands online.


Right place, right time

Now we’ve got a groundbreaking piece of creative communication. How do we deploy it effectively? That’s the question our full-service media department answers every day.


If it bleeds, we can film it

This is not a drill—we have in-house production. They’re called Tilted Films, and they do it all: film, photography, stop-motion, animation. Anything we can dream up, we can deliver.