Case Study

Bare Necessities

How do you cast a nude cruise line in a new light, to a new audience?

NUDE CRUISING

Two words we never thought we’d have the pleasure of adding to our industry portfolio. And yet all that changed when Bare Necessities walked through the door.

THE ASK

Help a popular nude cruise charter revolutionize their brand and gain a broader, larger audience in the process.

ASSESSING THE ASK

Q: What do nude travel enthusiasts love about cruising bare?

A: Freedom. To be exactly who they are.

1. THE BRAND

Our first task was to develop strategic position and a visual language for the brand to present a cohesive and design-forward look. We dove in—literally. The immersion phase of the project comprised several of our team leaders embarking on a real nude cruise. They emerged with a profound understanding of nude travel psychology, ready to apply that expertise to the project. Then we got to work.

2. THE WEBSITE

Next, we took things digital, developing an entirely new online experience.

3. THE CAMPAIGN

With a great foundation laid, Tilted Chair then developed a groundbreaking creative campaign which manifested on Facebook, Instagram, and in print.

DIGITAL ADVERTISING

We tested the limits of modern social ad platforms with videos, carousels, and canvas ads that resulted in a richer, larger-feeling campaign than our budget would have indicated.

4. RESULTS

With a new strategy, brand, website, and campaign behind them, the numbers starting rolling in: The French Polynesia trip sold out. So did the Mediterranean Mosaic. As it turns out, we were nude cruise naturals!

30-DAY CAMPAIGN RESULTS

169%

Facebook ROI

3,062

New page likes

1,255

New email subscribers

3

Sold-out cruises

SERVICES

Strategy

  • Positioning
  • Brand Definition
  • Integrated Campaign
  • Development

Creative

  • Messaging
  • Graphic Design
  • Art Direction
  • Copywriting
  • Web Design

Media

  • Planning
  • Buying
  • Scheduling
  • Analytics
  • Reporting