How do you cast a nude cruise line in a new light, to a new audience?
Two words we never thought we’d have the pleasure of adding to our industry portfolio. And yet all that changed when Bare Necessities walked through the door.
Help a popular nude cruise charter revolutionize their brand and gain a broader, larger audience in the process.
Q: What do nude travel enthusiasts love about cruising bare?
A: Freedom. To be exactly who they are.
Our first task was to develop strategic position and a visual language for the brand to present a cohesive and design-forward look. We dove in—literally. The immersion phase of the project comprised several of our team leaders embarking on a real nude cruise. They emerged with a profound understanding of nude travel psychology, ready to apply that expertise to the project. Then we got to work.
Next, we took things digital, developing an entirely new online experience.
With a great foundation laid, Tilted Chair then developed a groundbreaking creative campaign which manifested on Facebook, Instagram, and in print.
We tested the limits of modern social ad platforms with videos, carousels, and canvas ads that resulted in a richer, larger-feeling campaign than our budget would have indicated.
With a new strategy, brand, website, and campaign behind them, the numbers starting rolling in: The French Polynesia trip sold out. So did the Mediterranean Mosaic. As it turns out, we were nude cruise naturals!