YOY attendance increase
Organic increase in Facebook likes
Blanton Block Party attendees
Assessing The Ask
Q: How do we weave the Blanton into the fabric of Austin’s culture?
A: Be an Austinite first, and a museum second.
The Austin Explorer
In case you haven’t been reading the news lately, Austin is a magical place, filled with interesting things to do and explore. It’s no wonder Austin has been one of the fastest-growing cities for five straight years. Austinites love adventure. Natural explorers, we used this to develop creative communication they would find relatable and compelling.
The Blanton Sage
Filled with knowledge and wonder, the Blanton is Austin’s sage experience. Whether visitors want to walk through 18th century Florence, or step into early 20th century Latin America, they can expect an imagination transportation to another time, and another perspective. Identifying the Blanton as the sage helped guide our efforts to create a bridge between it and the residents of Austin.
Art Meets Austin
It really was that simple, as the best ideas often are. We took “Art Meets Austin” and designed an integrated outdoor and social media campaign aimed at introducing the new Blanton to Austinites. Additionally, we made a concerted effort to re-position the Blanton as “Austin’s Blanton” to instill a sense of ownership and oneness with the Austin community.