Case Study

HostGator

How do you demonstrate world-class web hosting support?

THE ASK

These days, you can’t have a business without a website. Our client HostGator knows that all too well, which is why they hitched their USP to their unbeatable support. They asked Tilted Chair to create a web video series that positioned HostGator as the good guy in the hosting space by highlighting their award-winning support of all kinds of web-based businesses…even unique ones. Ladies and gentlemen, meet Uncle Carl.

RESPONSE

Three years and over 20 million views later, Uncle Carl is a YouTube sensation. The videos even inspired one of HostGator’s much larger competitors to create a strikingly similar campaign. (We won’t name names.) Maybe most importantly, Uncle Carl elicited some very positive responses from a notoriously jaded YouTube community.

21m

Cumulative YouTube views

5

Spots produced

3

Years running