Torchy’s Tacos

Branding & Creative

Damn good tacos, damn good marketing collaboration

Tilted Chair supported the iconic Austin brand through the early stages of its rapid expansion into new markets and to highlight new products.

What started with a simple email turned into a nearly three-year creative romance that resulted in record-breaking advertising campaigns, flash mobs, and adoring new fans. When Tilted Chair was done with Torchy’s, it was the hottest new taco brand in the world.

Some Like it Hot

Campaign Snapshot

  • Developed fun, unique identities for 4 super hot tacos
  • Ideated, wrote, developed, and produced four hilarious videos, one for each taco
  • Sold 60,000+ hot tacos in only 30 days
  • Created media kit which earned local media attention across Texas
Cry baby illustration for torchy's tacos ad "Some like it hot"
Torchy's Tacos Taco of the month social ad mock up on iphone
Burned Torchy's Tacos Some like it hot PR kit by Tilted Chair
Print ad for torchy's taco of the month: the scalding pig #torturebytaco
Print ad for torchy's taco of the month: the barn burner #torturebytaco
Name of Torchy's Taco of the month: The Creeper
Name of Torchy's Taco of the month: The Scalding Pig
Name of Torchy's Taco of the month: The Bottle Rocket Shrimp
Name of Torchy's Taco of the month: The Barn Burner

Torchy’s Does Denver

When Torchy’s was at the very beginning of its rapid expansion, Denver was identified as the first extra-Texas location to receive Damn Good Tacos.

We released construction updates on X which kept the Denver taco-lovers engaged. Then when we launched, lines formed around the block—even in sub-freezing temperatures.

Torchy's Tacos Tagline for Denver Graphic
Torchy Star Wars Taco Lightsaber Gif for some like it hot campaign
Torchy in car animation for some like it hot campaign
Denver Torchy's Location gif
Torchy's taco in mouth gif for some like it hot campaign
Torchy's Some Like It Hot Construction Site
Torchy's Some Like It Hot Animation

Taco of the Month

For nearly two years, Tilted Chair lead efforts to represent Torchy’s Taco of the Month graphically.

racecar graphic to promote torchy's taco of the month: tokyo drifer
Graphic for Torchy's Tacos Taco of the month, The Washingtonian, PULLED SMOKED PORK & GRILLED ONIONS TOPPED WITH CHIPOTLE BBQ SAUCE JACK CHEESE, PICKLES, SOUR CREAM, & AVOCADO. SERVED ON A FLOUR TORTILLA.
Graphic to promote torchy's taco of the month: Washingtonian
Graphic to promote torchy's taco of the month: the washingtonian
Teal graphic for Torchy's Tacos Taco of the month, The Washingtonian, PULLED SMOKED PORK & GRILLED ONIONS TOPPED WITH CHIPOTLE BBQ SAUCE JACK CHEESE, PICKLES, SOUR CREAM, & AVOCADO. SERVED ON A FLOUR TORTILLA.
Graphic to promote torchy's taco of the month: tipsy chick
Graphic to promote torchy's taco of the month: big pilgrm
Graphic for Torchy's Tacos Taco of the month, promotion for The Big Pilgrim, "A flour tortilla topped with a maple sweet potato puree, a cajun fried turkey tender, cornbread stuffing, homemade jalapeño cranberry relish, cotija cheese, cilantro, and Chipotle Ranch."
Foam finger graphic for Torchy's taco of the month: promoting The Tailgater: Panko fried chicken covered in green chile queso, bacon, potatoes, poblano ranch slaw, and smoked blue cheese crumbles. Topped with diablo wing sauce and a drizzle of honey. Served on a flour tortilla.
Football themed torchy's taco of the month graphic, promoting The Tailgater: Panko fried chicken covered in green chile queso, bacon, potatoes, poblano ranch slaw, and smoked blue cheese crumbles. Topped with diablo wing sauce and a drizzle of honey. Served on a flour tortilla.
Torchy's taco of the month, tokyo drifter: Fried wonton square, Teriyaki BBQ pulled pork with Sweet and Sour veggie slaw, sesame Sriracha mayo, and cilantro. Served on a flour tortilla.
Groovy graphic for Torchy's Tacos Taco of the month, promotion for Vagabond, Grilled fajita beef on a bed of sexy bacon topped with grilled onions, Chimichurri sauce, feta cheese, & pico. Served on a flour tortilla. $5.50
Graphic for Torchy's Tacos Taco of the month, promotion for Vagabond, Grilled fajita beef on a bed of sexy bacon topped with grilled onions, Chimichurri sauce, feta cheese, & pico. Served on a flour tortilla. $5.50
Graphic for Torchy's Tacos Taco of the month, Rebel Yell, Grilled shrimp on a bed of cooked cabbage slaw with chopped bacon, grilled pineapple, jack cheese, guajillo & garlic fried onion straws, BBQ sauce, cilantro, & a drizzle of Chipotle Ranch. Served on a flour tortilla.
Groovy 80s themed graphic to promote torchy's taco of the month: Rebel Yell

“The Tilted team is collaborative, energetic, and insatiably creative. You know that little scoop of guac in the middle of your queso? That’s TC.”

Brittany Platt professional photo

Brittany Platt

Director of Marketing, Torchy’s Tacos

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