Mae
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Monday July 1, 2024
Rebranding vs. Brand Refresh: How to Decide What’s Right for Your Business
In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving, the need...
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Monday May 20, 2024
Smart Marketing Budgets: A Guide to Making Every Dollar Count for SMBs
In today’s competitive business landscape, small to medium-sized businesses (SMBs) face the challenge of maximizing their marketing efforts with limited budgets. Whether you’re a startup looking to make a splash...
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Tuesday May 14, 2024
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
In today’s fast-paced digital landscape, capturing and retaining audience attention is the holy grail for brands and marketers alike. As traditional media struggles to keep pace with evolving consumer preferences,...
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Monday April 29, 2024
Is B2B Branding Worth It? Well, duh.
In the realm of B2B marketing, the power of visual branding cannot be overstated. It transcends mere aesthetics, playing a pivotal role in communication, differentiation, and customer engagement. Here are...
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Monday April 22, 2024
7 Industries Where Visual Branding Rules
In the rapidly evolving marketplace, the strategic investment in high-quality visual branding is not just a choice, but a necessity for businesses aiming to distinguish themselves and enhance their market...
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Monday April 8, 2024
The Enduring Power of Brand Storytelling: Why It’s a Marathon, Not a Sprint
In an era where the digital landscape is saturated with fleeting content and the chase for viral moments, the true essence of branding often gets lost in the rush. The...
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Monday April 1, 2024
Unveiling Austin’s Elite: Top Branding Agencies Dominating the Market According to ChatGPT
So, …we thought it would be interesting to ask ChatGPT to write an article about the top branding agencies in Austin, TX to see what it would spit out. While...
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Monday March 25, 2024
From Unknown to Unforgettable: Leveraging Branding to Secure Your First Million in Venture Capital
This is the fourth of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Monday March 18, 2024
Why Most Startups Fail at Branding: Common Pitfalls to Avoid on Your Path to Funding
This is the third of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Monday March 11, 2024
Beyond Buzzwords: Crafting Authentic Brand Stories that Venture Capitalists Can’t Ignore
This is the second of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Monday March 4, 2024
Unlocking Venture Capital: The Critical Role of Branding in Your Pitch
This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Monday October 23, 2023
Sustainability and Branding: How Ethical Marketing is Becoming a Competitive Advantage
Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of the 21st-century...
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