So, your brand needs a new website. Not just any website—a conversion-driving, SEO-dominating, jaw-droppingly beautiful digital experience. You’re ready to hire an agency, but now you’re stuck on…
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As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve…
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In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue…
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In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving,…
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This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of…
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KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding…
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KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re…
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The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new…
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Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our…
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Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
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“Up and to the right.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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Over the course of recent months, we at Tilted Chair—like many of you and probably most of the rest of the world—watched in awe as a pandemic swept…
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I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly…
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Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least…
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It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly…
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Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here…
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Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might…
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But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up…
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Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to…
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How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the…
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Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost…
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Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well…
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