I’d like to say first that I am writing this article entirely as an excuse to wax poetic about a woman who has inspired me personally for many…
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Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting…
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As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve…
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Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the…
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The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might…
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Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to…
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How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the…
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Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well…
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