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Political Branding: Archetyping the Presidential Tickets

By Jamie Rodriguez on Oct. 26, 2020

KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…

The Case for Tilted Chair

By Lawrence Elliott on Jan. 01, 2020

What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales…