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Brand Strategy Branding
Oct. 26, 2020
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…
Advertising Brand Strategy Branding Marketing
Jan. 01, 2020
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales…