Category: Brand Strategy

Decoding Branding Agencies: Secrets of Good vs. Bad

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Finding the Perfect Match: What Tech Companies Really Want from a Brand Agency

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Beyond the Logo: Exploring the Visual Elements of a Strong Brand Identity

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Brand Building with Archetypes: Unlocking the Secret to Building a Strong, Memorable Brand

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Why Brands Should Spend More on Branding During a Recession: Data-Backed Reasons

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A Brand by Any Other Name…5 Tips for Naming Your Business or Brand

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Fiji vs Tap: Firsthand Adventures in Brand Marketing

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Political Branding: Archetyping the Presidential Tickets

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The Case for Tilted Chair

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