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Fiji vs Tap: Firsthand Adventures in Brand Marketing

By Jamie Rodriguez on Nov. 30, 2020

KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…

Political Branding: Archetyping the Presidential Tickets

By Jamie Rodriguez on Oct. 26, 2020

KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…

The Case for Tilted Chair

By Lawrence Elliott on Jan. 01, 2020

What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales…