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Tuesday March 11, 2025
Local vs. Offshore Website Agencies: Which One’s Right for Your Brand?
So, your brand needs a new website. Not just any website—a conversion-driving, SEO-dominating, jaw-droppingly beautiful digital experience. You’re ready to hire an agency, but now you’re stuck on a big decision: Do you go with a local U.S.-based agency, or do you hire a team in India to build it? On one hand, you’ve got […]
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Tuesday August 27, 2024
The Great Debate: Should You Hire a Marketing Agency or Build an In-House Marketing Dream Team?
As a Director of Marketing for a growing business, you’re probably juggling a thousand things at once—strategies, campaigns, ROI calculations, and maybe even the occasional existential crisis (we’ve all been there). One of the biggest decisions on your plate is whether to hire a marketing agency or build an in-house team. Both options have their […]
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Tuesday August 13, 2024
The Ultimate Power Move: Why Companies Rebrand and How It Transforms Their Fate
In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue it from the brink of disaster. Whether it’s shedding an outdated image or capturing the hearts of a new audience, rebranding is a high-stakes game that can […]
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Monday July 1, 2024
Rebranding vs. Brand Refresh: How to Decide What’s Right for Your Business
In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving, the need to update your brand identity becomes inevitable. The question then arises: Should you undertake a full rebranding or opt for a brand refresh? We have […]
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Monday March 4, 2024
Unlocking Venture Capital: The Critical Role of Branding in Your Pitch
This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin, TX. Venture capital represents a pivotal milestone for startups, a gateway to scaling innovations, and realizing market potential. Amid the rush to showcase cutting-edge technology […]
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Monday October 23, 2023
Sustainability and Branding: How Ethical Marketing is Becoming a Competitive Advantage
Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of the 21st-century consumer has experienced a definitive shift. Brands no longer enjoy the luxury of remaining aloof from global concerns. In today’s marketplace, sustainability and ethical considerations […]
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Monday September 11, 2023
Decoding Branding Agencies: Secrets of Good vs. Bad
KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding Agencies Neglecting Research Lack of Consistency Short-Term Vision In the fiercely competitive world of business, branding is the key to success. A well-crafted brand not only sets […]
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Monday July 17, 2023
Finding the Perfect Match: What Tech Companies Really Want from a Brand Agency
KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re a tech company looking for a brand agency to help you make a splash in the market. But what exactly should you be looking for? Someone who […]
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Sunday January 10, 2021
Restaurant Marketing in the Pandemic
The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new world? KEY TAKEAWAYS People are spending more time than ever on social media. Restaurant marketers should increase their presence on social channels to match. Restaurants should regularly […]
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Thursday December 10, 2020
Shop Small Biz Gift Guide
Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our favorite small businesses that could use your support this holiday season. Austin-based and beyond, there is plenty to love on this list. If you’re short on gift […]
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Monday August 31, 2020
Let’s Talk About Spec, Baby!
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with beat-around-the-bush verbiage that goes something like this: “We’d like to see an example of how you envision this campaign coming to life.” Shudder. And things were going […]
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Friday August 7, 2020
Tilted Chair Client Partner BigCommerce Goes Public
“Up and to the right.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital retail, it’s really the big idea behind the whole company. Three weeks ago, BigCommerce filed paperwork with the SEC indicating its intention to IPO. On Wednesday, that […]
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