Business
Blog content from Austin advertising agency Tilted Chair under the “Business” category.
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Tuesday June 30, 2020
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming back? We...
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Friday March 27, 2020
The Times That Define Us
Over the course of recent months, we at Tilted Chair—like many of you and probably most of the rest of the world—watched in awe as a pandemic swept across our...
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Thursday January 9, 2020
Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully...
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Wednesday September 19, 2018
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least passively—underscores all...
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Monday March 26, 2018
A Hero’s Midlife Crisis
It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly forgotten. Sleep,...
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Wednesday February 14, 2018
How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted...
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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Thursday August 3, 2017
The 3 Myths About Digital Immigrants
But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Tuesday May 30, 2017
Illuminating the Periphery
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set...
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Monday May 15, 2017
The Four Cs of Marketing
Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing...
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Wednesday April 5, 2017
7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s,...
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