Does my brand suck?

There’s only one way to find out...

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Does my brand suck?

Welcome to Tilted Chair’s simple, step-by-step guide to figure out whether—and how much—your brand sucks.

Step 1 of 7

14%

Introduction

Well, hello there.

The brand doctors will be in to see you shortly. (You can zip your pants back up...this isn’t that kind of examination.)

Let’s get started...

Strategy(Required)

Was your brand conceived from a keen market insight and paired with a concise execution plan?

100%—I have achieved strategic zen

Could be better, could be worse

Quit with all that fancy MBA talk, ya hear?

Authenticity/Relevance(Required)

Do your customers understand what your brand stands for, do you mean it, and does it matter to them?

Absolutely, we have a 100% NPS

We have a "Mission/Vision" section on our website that was last updated 12 years ago

One question at a time, please

Alignment(Required)

If all of your executives were asked about your brand, how similar would their answers be? Think 30-second elevator pitch-style.

Complete alignment—everyone’s answers would be the exact same, verbatim

Eh, so, so—answers would be different but in the same ballpark

No thank you, I always take the stairs

Differentiation(Required)

If you made a print ad for your product or service, and then held it up next to ads for three or four of your competitors (covering the logo, of course), would you be able to tell the difference between them?

Yes—our brand is so distinct, it’s in a category all its own

Same fonts, but different colors, with some stock photo overlap

I don’t even know who my top three or four competitors are

Systematization(Required)

Is your brand well-systematized? Meaning your messaging, colors, fonts, typography, and photos are all intentionally coordinated and neatly documented.

Yes—this is Steve Jobs’ ghost, by the way

I’ve heard of brand guidelines, but I’ve never actually seen one

I got my logo from 99designs

Okay, this is it.

Don’t get scared now. It’s just a silly web questionnaire. Let’s see the results...

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Does your brand suck?

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