How much does a B2B tech or SaaS rebrand typically cost?

It depends on the size of the company, the complexity of the challenge, and how much needs to change.

A focused brand strategy and identity engagement may start in the tens of thousands of dollars, while a larger rebrand involving research, positioning, messaging, identity, website, launch materials, and rollout can reach well into six figures.

We’d rather define the business problem first and build the right scope around it than sell every company the same package.