Attention restaurant owners/marketers:
We offer brand strategy + design for restaurants who are ready to break through
We help established restaurant concepts develop a cohesive brand system—including strategy, identity, web, and photos/videos—that keeps customers coming back and filling tables.
★★★★★ 5.0 Average Google rating
16+ years branding & marketing restaurants
Nearly $1 billion in restaurant revenue serviced
“I don’t know what to say. Wow. Y’all got us in a way no one ever has before. This brand was created with so much heart.”
Meghan Vincent
Director of Marketing, Sea Island Shrimp House
“Tilted Chair’s customer service has been outstanding. They’re working our brand around the clock.”
Bryan Bracewell
CEO/Pitmaster, Southside Market & Barbeque
“I’ve worked on 3 separate projects with Tilted Chair and am extremely happy, hence the reason I keep coming back.”
Caleb Kilborn
CEO/Owner, Clara’s Day Dive
“The Tilted team is collaborative, energetic, and insatiably creative. You know that little scoop of guac in the middle of your queso? That’s TC.”
Brittany Platt
Director of Marketing, Torchy’s Tacos
“If you are looking for fresh creatives, top-tier professionals, and superior brand management—Tilted Chair should be at the top of your list.”
Zuriel Spencer
Toast
Is your brand ready to compete?
We equip restaurant businesses of all shapes and sizes with the tools and knowledge to punch well above their weight.
Here’s what we can do for you
Modernize your restaurant brand without losing what made you beloved.
We’ll deliver a brand system that brings in new customers (without alienating regulars).
Brand Strategy
Clarify & align on what makes you special
✗ Concern
✓ Benefit
I’m not sure what we actually stand for anymore.
We’ll leave no stone unturned identifying your secret sauce.
Our stakeholders can’t agree on what makes us special.
We’ve designed the process to get everyone on the same page.
Is brand strategy just a bunch of abstract language?
Not at all. It’s essential to figuring out how to market your business.
Brand Design
Refresh your logo + visual system without losing your identity
✗ Concern
✓ Benefit
Our identity looks tired, but it is recognizable.
Our process focuses on renovating your brand, not ground-flooring it.
I’m afraid a redesign will make us look generic.
We don’t do generic. (See our showcase below for proof.)
Will regulars get confused?
We account for “sacred cows” within your brand identity, which we won’t touch.
Menu Optimization
Make more money (and be more profitable) with an optimized menu
✗ Concern
✓ Benefit
Our menu has become cluttered.
We’ll help you think through how to simplify it.
High-margin dishes aren’t popular.
We’ll help figure out ways to elevate them.
Will the regulars revolt?
Not if we involve them in the process!
Signage, Packaging & Merch
Create walking billboards (and a richer dining experience) with better SWAG & signage
✗ Concern
✓ Benefit
We don’t sell much merch.
Sell better stuff! (We’ll handle that.)
Everything looks like it came from a different decade.
Everything gets updated, and all at one time.
I don’t want to create more clutter.
Thoughtful way-finding and experiential signage enriches the customer experience.
Web Overhaul
Get found & drive sales with a modern restaurant website
✗ Concern
✓ Benefit
No one uses our website.
We’ll build a game-changing website that drives traffic and gets used.
Our website is old/broken.
We’ll build a modern, usable interface that delights customers.
Will a new website actually bring in business?
We’ll launch a website with modern features like online ordering, fast performance, and mobile friendliness.
Photos + Video
Make mouths water with your own suite of food photography & videos
✗ Concern
✓ Benefit
Our current photos make us look dated or empty.
We’ll plan a photoshoot that creates the right impression.
I do not want staged content that feels fake.
Authenticity is at the heart of everything we do. Photography/videos are no exception.
A shoot could disrupt operations.
We’ll work around your operating schedule to ensure minimal disruption.
How it works
1. Set the Table
Onboarding + Discovery
We’ll work with you to understand your business and your history. We’ll give all stakeholders the time and opportunity to voice their opinions. We’ll then follow that up with independent research so that we have 360º comprehension of the situation your business is in.
2. Create the Recipe
Strategic Development
Out of all of that data, we’ll cook up a bulletproof (and differentiating) strategic insight as well as a positioning statement, a verbal identity, and custom-tailored messaging architecture. This is where we translate your meals into meaning.
3. Let it Cook
Brand Building
We’ll turn that brand strategy into a beautiful new visual identity that reinvigorates customers—new and old.
4. Serve It Up
Collateral, Menu, Web, Photos
Bring the brand online with a new website? Rethink the menu? Set up for a photoshoot? Wherever your restaurant business needs to go next, we’ll take it.
Trusted by beloved, world-class hospitality concepts
Restaurants / Hospitality
Damn good tacos, damn good creative
Founded in ’06
Results
- 26% increase in social chatter during Some Like It Hot month
- Lines around the block during launch of first location outside of Texas (Denver)
Restaurants / Hospitality
Founded in 1965
Happy people, good food, great brand
Results
- Menu optimization resulted in nearly instant 14% lift in revenue
Client quote
“Y’all got us in a way no one ever has before. This brand was created with so much heart.”
— Meghan Vincent, Director of Marketing
Restaurants / Hospitality
Founded in 1882
Legendary TX BBQ
Results
- Strategy, design & marketing support during expansion from 1 → 5 locations
- Helped grow e-commerce revenue from $150,000 → $1M+ annually
Client quote
“Tilted Chair’s customer service has been outstanding. They’re working our brand around the clock.”
— Bryan Bracewell, CEO/Pitmaster
Restaurants / Hospitality
Good brand for Goodfolks
Services
- Brand Strategy
- Brand Design
- Menu Design
- Web Design & Development
- Photography
- Collateral +
Restaurants / Hospitality
Tex-Mex branding for a matriarch
Results
- Idea → successful launch of two locations, now a thriving business
Hear what satisfied client partners are saying about Tilted Chair
We believe great food is only half the story of timeless, enduring hospitality concepts.
We should know. We’ve been branding restaurants for more than 15 years, and eating at them longer than that.
Over all those years working on some incredible restaurant concepts, we’ve learned a lot about what it takes to make a dining business go. And last.
When it comes to branding and marketing, most restaurant owners are overwhelmed by all the things they have to keep up with:
- What makes my restaurant special?
- How do I fill tables on slow days/nights?
- How do I get more people visiting more often?
- How do I stay top of mind?
- How do I stay relevant with new customers without alienating my regulars?
- How should I show up on social media?
- Should I do online ordering?
- How do I stay true to the initial vision—without getting stale?
- How do I compete with the onslaught of new restaurants popping up around me?
The good news is, we’ve spent nearly two decades developing a branding system that helps restaurant owners answer these questions with confidence.
From stabilizing restaurant revenue, to hitting growth goals, to location expansion, even to acquisition, our approach has been leaned on to support restaurants through every possible phase of their business life cycle.
If you have any questions about branding and marketing a heritage restaurant, just click the button below to book a meeting and we’ll be happy to chat with you about your business.
FAQs
Ready to place your order?
What happens next?
Reach out via the form.
Erik or Chandler (or someone else) will get back to you within 24 business hours.
Hop on a fit call.
We’ll find a time to connect and see if we’re a good fit for your business.
Kick the tires, light the fires.
We’ll get started on whatever is most pressing for you and your business. Up and to the right!