Partner/Production

Hua Liu

“Take every single project, even if it’s something you’ve done before, make it special, make it new and try to top yourself every time.”

Hua, one of the original founders of Tilted Chair, is our dual-edged sword. With close to fifteen years of expertise in both advertising and film, he has been the fearless leader of our production department.

When he is not composing shots or adjusting the lighting on set, he is staying up-to-date on the most current production trends to stay inspired. He also enjoys riding motorcycles, taking photos and playing with his shy, kleptomaniac greyhound, Ana.

Hua defines taking a “human approach” as telling a very basic story that touches people and hopefully, changes the way that they see something.

If Hua were a (tilted) chair, he would be an Eames Lounger because it is classy but also laid back.

Hua’s area

Of expertise

Production

If it bleeds, we can film it

This is not a drill—we have in-house production. They’re called Tilted Films, and they do it all: film, photography, stop-motion, animation. Anything we can dream up, we can deliver.

Blog

From the blog archive

Blog article ‘The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT’ thumbnail image

The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT

My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably…

Blog article ‘A Brand by Any Other Name…5 Tips for Naming Your Business or Brand’ thumbnail image

A Brand by Any Other Name…5 Tips for Naming Your Business or Brand

KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct…

Blog article ‘Tilted Chair’s Web Philosophy: 5 Tips for Web Success’ thumbnail image

Tilted Chair’s Web Philosophy: 5 Tips for Web Success

KEY TAKEAWAYS Websites are never done. Build for the future. Design based on data. Content drives design. When in doubt,…