Amazon

Amazon

Brand Design, Copywriting, Brand Guidelines, Video Production

Defining the future of Fire TV

In 2026, Amazon called on Tilted Chair to help further develop the Fire TV messaging and graphic standards.

Amazon Fire TV

When the Fire TV marketing team needed a new tagline and some dialed-in brand guidelines for their FireTV partnership program, who do you think they turned to?

You guessed it: TC.

Amazon Fire TV outdoor advertising guidance for manufacturers/partners.
Amazon Fire TV brand guidelines chapter page reading “Messaging.”
Amazon Fire TV brand guidelines tagline page reading “Stay in. Go Anywhere.”
Amazon Fire TV brand guidelines for Alex+ feature descriptions.
Amazon Fire TV brand guidelines for ingredient recommendations and hierarchy.
Bold orange Amaon Fire TV tagline screen reading “Stay in. Go Anywhere.”
Amazon Fire TV brand guidelines chapter page reading “Logos & Lock-Ups.”
Amazon Fire TV brand guidelines for Alexa logo.
Amazon Fire TV brand guidelines box branding overview instructions.
Amazon Fire TV brand guidelines for TV bezel guidance.

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