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Naming & Branding


Engagement Overview

Bringing a little nostalgic southern charm to Georgetown, Texas

When we first kicked things off with the Holmes brothers, we weren’t sure where we were going to take their chicken-forward restaurant at the MB Lockett building in downtown Georgetown’s square. So, we operated under the working title of Chicken University.

After an in-depth and collaborative naming session, we landed on something much better. World, allow us to introduce you to Goodfolks.


  • Naming
  • Branding Development
  • Graphic Design
  • Web Design
  • Interior Design Consultation