Straight Outta Austin
Our first meeting with the ambitious folks over at Sportskind (ATX Sports & Adventures at the time) started just like any other. It ended, however, with a barrage of laughing and high-fives. Needless to say, it didn’t take long to realize that a special relationship had just begun.
Narrowing in on a Winner
Almost nothing is as important to the branding process as the selection of a name. As Yanik Silver said, “Names are quite powerful…Get the name right, and you get branding as a by-product of your advertising.” That’s the kind of equity we’re talking about. We led the client through an extensive and methodological naming process, utilizing several name-generation techniques. After a few rounds of exploration, one name in particular started to emerge as a favorite: SPORTSKIND. Then, after a round of design to validate the idea, we knew we’d landed on the winner. The new brand had been born.