Assessing the Ask
Q: What are spicy food lovers looking for?
A: After some social listening research, we discovered people who like spicy food love a challenge. I smell a double-dog dare!
What if we built a microsite that was as entertaining as it was informative? Welcome to TorchysDoesDenver.com. And of course queso-capped mountains. Because, cheese.
If you’ve been getting around with paper maps over the last five years, Waze is the Google-owned jewel of new-age navigation apps. Waze aggregates traffic data real-time, and then helps users find the most efficient route to get to their destination. Tilted Chair activated Waze ads in combination with billboards along I-35 to help hungry highway-goers get to Torchy’s. And it worked. Like, REALLY worked.