How do you sell a s%*! load of tacos?
Torchy’s Tacos was in search of a partner that understood the difference between advertising and “damn good” communications. Luckily, we don’t mind swearing.
Task #1: Stoke excitement for four super hot tacos during August’s Some Like It Hot Month.
Q: What are spicy food lovers looking for?
A: After some social listening research, we discovered people who like spicy food love a challenge. I smell a double-dog dare!
Task #2: After the success of SLIH, Torchy’s asked Tilted Chair to help launch its Denver location, their very first store outside the Lone Star State.
What if we built a microsite that was as entertaining as it was informative? Welcome to TorchysDoesDenver.com. And of course queso-capped mountains. Because, cheese.
We matched weekly construction updates with animated GIFs, and hilarity ensued.
People talked. Lines formed. Stomachs filled. Our job was done.
Task #3: Torchy’s in Waco had a wayfinding problem. Tilted Chair has waze of solving those. (See what we did there?)
If you’ve been getting around with paper maps over the last five years, Waze is the Google-owned jewel of new-age navigation apps. Waze aggregates traffic data real-time, and then helps users find the most efficient route to get to their destination. Tilted Chair activated Waze ads in combination with billboards along I-35 to help hungry highway-goers get to Torchy’s. And it worked. Like, REALLY worked.
Brittany Platt, Director of Marketing