Key takeaways Understanding the foundation: good branding agencies The art of storytelling Uncovering your potential vs changing who you are Consistency is key Unveiling the pitfalls: bad branding…
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KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re…
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KEY TAKEAWAYS Color palette Typography Imagery Packaging Layout and design For many people, a company’s logo is their brand. When you think of Nike you think of the…
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KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know…
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KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of…
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Key Takeaways A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand…
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KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of?…
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KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength…
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KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as…
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Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
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Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers, marketers, and vendors to create products and experiences…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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