A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
On May 14, 2024 | By Mae
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Monday March 11, 2024
Beyond Buzzwords: Crafting Authentic Brand Stories that Venture Capitalists Can’t Ignore
This is the second of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Monday March 4, 2024
Unlocking Venture Capital: The Critical Role of Branding in Your Pitch
This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d in Austin,...
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Sunday February 25, 2024
Maslow’s Hierarchy of Marketing: How to Sell Features, Benefits & Meaning
Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the marketing funnel,...
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Tuesday January 30, 2024
Chaos & Order: The Psychological Origins of Branding
Key Takeaways Our brains are wired for pattern Familiarity = comfort Chaos = danger As a brand you should work to incorporate patterns and become familiar Over time, orderliness creates...
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Monday October 23, 2023
Sustainability and Branding: How Ethical Marketing is Becoming a Competitive Advantage
Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of the 21st-century...
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Monday September 25, 2023
Human-to-Human Marketing: Embrace the Death of B2B and B2C
In the fast-paced world of marketing, businesses have long relied on the traditional concepts of Business-to-Business (B2B) and Business-to-Consumer (B2C) strategies to tailor their outreach efforts. However, a paradigm shift...
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Monday September 11, 2023
Decoding Branding Agencies: Secrets of Good vs. Bad
KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding Agencies Neglecting...
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Monday August 28, 2023
Why Austin is the Perfect City for Innovative Advertising Agencies
When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years, Austin has...
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Monday August 7, 2023
Lights, Camera, Profit: The ROI of High-Quality Video Production
KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular as a...
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Monday July 17, 2023
Finding the Perfect Match: What Tech Companies Really Want from a Brand Agency
KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re a tech...
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Monday June 26, 2023
Beyond the Logo: Exploring the Visual Elements of a Strong Brand Identity
KEY TAKEAWAYS Color palette Typography Imagery Packaging Layout and design For many people, a company’s logo is their brand. When you think of Nike you think of the “swoosh.” When...
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Monday June 5, 2023
Brand Building with Archetypes: Unlocking the Secret to Building a Strong, Memorable Brand
KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know how important...
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