A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
“Trump’s Masterclass in Marketing: How Trump Leveraged Proven Marketing Principles to Win the 2024 Election”
On November 12, 2024
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Monday September 11, 2023
Decoding Branding Agencies: Secrets of Good vs. Bad
KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding Agencies Neglecting...
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Monday August 28, 2023
Why Austin is the Perfect City for Innovative Advertising Agencies
When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years, Austin has...
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Monday August 7, 2023
Lights, Camera, Profit: The ROI of High-Quality Video Production
KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular as a...
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Monday July 17, 2023
Finding the Perfect Match: What Tech Companies Really Want from a Brand Agency
KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re a tech...
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Monday June 26, 2023
Beyond the Logo: Exploring the Visual Elements of a Strong Brand Identity
KEY TAKEAWAYS Color palette Typography Imagery Packaging Layout and design For many people, a company’s logo is their brand. When you think of Nike you think of the “swoosh.” When...
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Monday June 5, 2023
Brand Building with Archetypes: Unlocking the Secret to Building a Strong, Memorable Brand
KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know how important...
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Monday May 15, 2023
Why Brands Should Spend More on Branding During a Recession: Data-Backed Reasons
KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of a year...
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Monday February 6, 2023
The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT
My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the fence that...
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Tuesday September 14, 2021
A Brand by Any Other Name…5 Tips for Naming Your Business or Brand
KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand name should...
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Monday April 26, 2021
Tilted Chair’s Web Philosophy: 5 Tips for Web Success
KEY TAKEAWAYS Websites are never done. Build for the future. Design based on data. Content drives design. When in doubt, steal. It should come as no surprise to even the...
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Sunday January 10, 2021
Restaurant Marketing in the Pandemic
The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new world? KEY...
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Thursday December 10, 2020
Shop Small Biz Gift Guide
Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our favorite small...
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