Your Brand Might Be the Worst Person at the Dinner Party
The alternate title for this blog post was “We know how to write copy that people care about,” but if it were, you probably wouldn’t have clicked. Why…
Read MoreAdvertising
The Power of Political Branding in the 2024 Election
In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning…
Read More
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers…
Read More
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If…
Read More
Why Austin is the Perfect City for Innovative Advertising Agencies
When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years,…
Read More
Lights, Camera, Profit: The ROI of High-Quality Video Production
KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular…
Read More
The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT
My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the…
Read More
Let’s Talk About Spec, Baby!
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
Read More
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
Read More
Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
Read More
The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
Read More
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least…
Read More