Advertising
Blog content from Austin advertising agency Tilted Chair under the “Advertising” category.
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Tuesday November 12, 2024
“Trump’s Masterclass in Marketing: How Trump Leveraged Proven Marketing Principles to Win the 2024 Election”
In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning over voters...
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Monday August 28, 2023
Why Austin is the Perfect City for Innovative Advertising Agencies
When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years, Austin has...
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Monday August 7, 2023
Lights, Camera, Profit: The ROI of High-Quality Video Production
KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular as a...
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Monday February 6, 2023
The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT
My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the fence that...
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Monday August 31, 2020
Let’s Talk About Spec, Baby!
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with beat-around-the-bush verbiage...
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Tuesday June 30, 2020
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming back? We...
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Monday March 2, 2020
Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a recession is...
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Wednesday January 1, 2020
The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since March 2020....
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Wednesday September 19, 2018
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least passively—underscores all...
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Monday March 26, 2018
A Hero’s Midlife Crisis
It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly forgotten. Sleep,...
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