Great Brands are Aligned
By Jamie Rodriguez on Jan. 09, 2020
I'll admit it: I'm a sucker for Simon Sinek. I've read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully…
Tilted Chair’s Austin Java Work Featured
By Jamie Rodriguez on Dec. 19, 2018
Advertising, Branding, business, creativity, Design, Marketing
Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand. This has…
A Hero’s Midlife Crisis
By Jamie Rodriguez on Mar. 26, 2018
Advertising, Branding, business, culture
It's easy to forget about yourself. If you're a parent, you're probably well-acquainted with that reality. In the service of so many others, self-care is something that's regularly forgotten. Sleep,…
How to be a Great Friend—and Brand
By Jamie Rodriguez on Feb. 14, 2018
Branding. It's a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted…