A Hero’s Midlife Crisis
By Jamie Rodriguez on Mar. 26, 2018
Advertising, Branding, business, culture
It's easy to forget about yourself. If you're a parent, you're probably well-acquainted with that reality. In the service of so many others, self-care is something that's regularly forgotten. Sleep,…
How to be a Great Friend—and Brand
By Jamie Rodriguez on Feb. 14, 2018
Branding. It's a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted…
Finding Your Brand’s North Star
By Jamie Rodriguez on May. 03, 2017
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not…