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Brand Strategy Branding
By Jamie Rodriguez on Nov. 30, 2020
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read…
By Jamie Rodriguez on Oct. 26, 2020
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can…
Advertising Branding Design
By Jamie Rodriguez on Sep. 30, 2020
KEY TAKEAWAYS "The bridge" helps us consider what an archetypal position means for a brand's visuals. Establishing a visual style…
Advertising Branding business culture
By Jamie Rodriguez on Aug. 31, 2020
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied…
Branding Design Interactive Web
By Jamie Rodriguez on Jul. 31, 2020
Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers,…
Advertising Branding business culture Marketing
By Erik Hernandez on Jun. 30, 2020
IN TODAY'S DIGITAL AGE, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one…