Branding
Blog content tagged “Branding”.
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Tuesday February 4, 2025
From Small Business to Big Brand: A Guide to Scaling Your Company’s Personality
Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their success? They...
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Tuesday January 21, 2025
The Evolution of Branding: 7 Predictions for 2025 and Beyond
Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting and controversial...
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Tuesday September 14, 2021
A Brand by Any Other Name…5 Tips for Naming Your Business or Brand
KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand name should...
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Monday November 30, 2020
Fiji vs Tap: Firsthand Adventures in Brand Marketing
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of? Purity? Paradise?...
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Thursday January 9, 2020
Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully...
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Wednesday February 14, 2018
How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted...
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Thursday October 8, 2015
Thursday Type Tips
We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words are a...
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