Business
Blog content tagged “Business”.
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Tuesday February 4, 2025
From Small Business to Big Brand: A Guide to Scaling Your Company’s Personality
Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their success? They...
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Monday September 11, 2023
Decoding Branding Agencies: Secrets of Good vs. Bad
KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding Agencies Neglecting...
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Thursday January 9, 2020
Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully...
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Wednesday February 14, 2018
How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted...
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Thursday October 27, 2016
7 tips for landing your dream job at Tilted Chair (or How to get a job in Austin for the SEO-bots)
We’ve grown a lot over the last year and half. That means we have had to do a lot of hiring. While doing all that hiring we discovered that a...
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Wednesday May 4, 2016
One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit
Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some...
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Friday April 1, 2016
Stop Doing These 3 Things and Give Your Business Wings
It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who...
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