A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
On October 1, 2024
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Thursday August 3, 2017
The 3 Myths About Digital Immigrants
But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Tuesday June 20, 2017
The 28-Day Paid Leave Policy Uncovered
The Backstory America is not the greatest country in the world when it comes to paid leave for workers. While every European country has at least 20 days paid leave...
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Wednesday June 14, 2017
Tilted Chair Launches Content Production Division: Tilted Films
Hi, hello, howdy! We’re Tilted Films , a video production company based out of Austin, Texas. We’re a team of filmmakers that specialize in creating engaging, high-quality content for businesses...
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Tuesday May 30, 2017
Illuminating the Periphery
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set...
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Monday May 15, 2017
The Four Cs of Marketing
Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing...
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Wednesday May 3, 2017
Finding Your Brand’s North Star
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not...
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Wednesday April 5, 2017
7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s,...
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Wednesday March 8, 2017
We’re Not All Men
I remember asking my mom as a sophomore in high school what she wanted to be professionally when she was my age. To the sudden upset of my youthful naïveté,...
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Tuesday March 7, 2017
Female Consumers Need Female Storytellers
Queens of Consumption According to Ernst & Young, the global incomes of women around the world are predicted to reach $18 trillion by 2018. That’s a massive amount of spending...
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Monday November 14, 2016
The Power of Writing It Down
We on-boarded a new art direction intern not long ago. Her first day represented a proverbial checklist of the usual orientation steps: find a desk, set up Dropbox and email,...
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Friday November 11, 2016
Game Consoles Make TV Smarter
A Social Medium I’m still close with some of the friends I grew up with. We ended going our separate ways, but we still like to get together to save...
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