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A place where you’ll get the latest on industry trends, new faces, and all other things Tilted.

Amazon Versus the World

By Jake Rector on Sep. 26, 2017

Advertising

When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it's interesting to see how other stakeholders react. What is Amazon doing that…

3 Steps To Resurrecting A Dying Brand

By Erik Hernandez on Aug. 31, 2017

Advertising, business, Marketing

Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying…

The 3 Most Common Branding Mistakes And How to Avoid Them

By Erik Hernandez on Aug. 01, 2017

Advertising, business, Marketing

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200…

Finding Your Brand’s North Star

By Anna Mejia on May. 03, 2017

Advertising, Branding

Quick, think of your top three favorite brands.  Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not…