Amazon Versus the World
By Jake Rector on Sep. 26, 2017
When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it's interesting to see how other stakeholders react. What is Amazon doing that…
3 Steps To Resurrecting A Dying Brand
By Erik Hernandez on Aug. 31, 2017
Advertising, business, Marketing
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying…
The 3 Most Common Branding Mistakes And How to Avoid Them
By Erik Hernandez on Aug. 01, 2017
Advertising, business, Marketing
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200…
Finding Your Brand’s North Star
By Anna Mejia on May. 03, 2017
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not…