Brand Strategy
Blog content from Austin advertising agency Tilted Chair under the “Brand Strategy” category.
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Tuesday February 4, 2025
From Small Business to Big Brand: A Guide to Scaling Your Company’s Personality
Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their success? They...
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Tuesday January 28, 2025
Why CMOs Are Turning to Archetype-Driven Branding in 2025
In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly clear: brand...
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Tuesday January 21, 2025
The Evolution of Branding: 7 Predictions for 2025 and Beyond
Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting and controversial...
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Tuesday August 13, 2024
The Ultimate Power Move: Why Companies Rebrand and How It Transforms Their Fate
In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue it from...
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Monday July 1, 2024
Rebranding vs. Brand Refresh: How to Decide What’s Right for Your Business
In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving, the need...
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Monday May 20, 2024
Smart Marketing Budgets: A Guide to Making Every Dollar Count for SMBs
In today’s competitive business landscape, small to medium-sized businesses (SMBs) face the challenge of maximizing their marketing efforts with limited budgets. Whether you’re a startup looking to make a splash...
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Tuesday May 14, 2024
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
In today’s fast-paced digital landscape, capturing and retaining audience attention is the holy grail for brands and marketers alike. As traditional media struggles to keep pace with evolving consumer preferences,...
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Monday April 29, 2024
Is B2B Branding Worth It? Well, duh.
In the realm of B2B marketing, the power of visual branding cannot be overstated. It transcends mere aesthetics, playing a pivotal role in communication, differentiation, and customer engagement. Here are...
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Monday April 22, 2024
7 Industries Where Visual Branding Rules
In the rapidly evolving marketplace, the strategic investment in high-quality visual branding is not just a choice, but a necessity for businesses aiming to distinguish themselves and enhance their market...
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Monday April 8, 2024
The Enduring Power of Brand Storytelling: Why It’s a Marathon, Not a Sprint
In an era where the digital landscape is saturated with fleeting content and the chase for viral moments, the true essence of branding often gets lost in the rush. The...
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