How to be a Great Friend—and Brand
By Jamie Rodriguez on Feb. 14, 2018
Branding. It's a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted…
3 Steps To Resurrecting A Dying Brand
By Erik Hernandez on Aug. 31, 2017
Advertising, business, Marketing
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying…
The 3 Myths About Digital Immigrants
By Jake Rector on Aug. 03, 2017
But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the…
The 3 Most Common Branding Mistakes And How to Avoid Them
By Erik Hernandez on Aug. 01, 2017
Advertising, business, Marketing
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200…