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A place where you’ll get the latest on industry trends, new faces, and all other things Tilted.

The 3 Most Common Branding Mistakes And How to Avoid Them

By Erik Hernandez on Aug. 01, 2017

Advertising, business, Marketing

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200…

The 28-Day Paid Leave Policy Uncovered

By Erik Hernandez on Jun. 20, 2017

business, Workplace

The Backstory America is not the greatest country in the world when it comes to paid leave for workers. While every European country has at least 20 days paid leave…

Illuminating the Periphery

By Jamie Rodriguez on May. 30, 2017

business, Marketing

How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set…

The Four Cs of Marketing

By Jake Rector on May. 15, 2017

business

Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing…