Hey, Xochi.

We’re Tilted.

The TC Mission

We help future-forward companies find brand clarity and spark connection with audiences. (AKA, we help ambitious brands find and broadcast their heart & soul.)

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Vector/SVG logo for Cavender'sVector/SVG logo for Austin JavaVector/SVG logo for Southside Market & BarebequeVector/SVG logo for PearlVector/SVG Logo for AmazonVector/SVG logo for DocStationVector/SVG logo for RetailMeNotVector/SVG logo for Time MagazineVector/SVG logo for Topo ChicoVector/SVG logo for Torchy's TacosVector/SVG logo for Atlassian

Why Tilted Chair?

We’re super creative

We live and breathe figuring out new ways to do things differently or better. Our clients have enjoyed that insatiable creativity for more almost 15 years.

We’re from here

Two of our partners were born within no more than 20 miles of wherever you’re reading this. (Unless you happen to be on vacation.) And the other one moved here for college and then just never left. We get Austin because we are Austin.

We love to collaborate

From brainstorming to campaign tweaks, there’s nothing we love more than getting together in person, rolling up our sleeves, and kicking ideas around until we hit the sweet spot.

Your Project

Master the basics, prepare for the Hail Mary.

Phases/deliverables

Initiation

  • Website (in Shopify or Shopyflow)
    • Information architecture
    • Design/development
    • SEO set up
      • Technical (on-page) SEO
      • Competitive evaluation
      • Back link networking roadmap
  • Social media/email strategy development
    • Instagram
    • TikTok
    • Influencer strategy + outreach
    • Email design
  • Creative development
    • Campaign concepting
      • Big idea
      • Copywriting/art direction/design
  • Production planning
    • Photography/video planning + pre-production
  • Paid ad account set up
    • Google Search/Display
    • Amazon (if applicable)
    • Meta/Instagram
    • Reddit/Pinterest (if applicable)

Activation

  • Website
    • Launch
    • SEO
      • Review technical improvements
      • Red light/green light ongoing SEO back-link networking plan
  • Social media/email plan implementation
    • Instagram (posting + community management)
    • TikTok (posting + community management)
    • Influencer (coordination + management)
  • Creative
    • Campaign (big idea) selected
  • Production (asset creation)
    • Photography/video shoot (if applicable)
    • Editing/animation
    • Graphics/design
  • Paid ad account activation
    • Google Search/Display campaign turned on
    • Amazon campaign turned on (if applicable)
    • Meta/Instagram campaign turned on
    • Reddit/Pinterest turned on (if applicable)

Milestones/timeline

Week of April 7th: Kick-Off

  • Team introductions
  • Billing set up
  • Project management set up
  • Briefing

April 10th-April 18th: Strategy + Initial Concepting

  • Social media/email strategy development
  • Creative strategy development
    • Brief created
  • Campaign concepting (group + individual)

April 21st-May 2nd: Social Media Strategy Delivery; Creative + Design

  • Social media strategy delivered
    • Per channel strategic approach
  • Campaign presentations
    • Presentation of campaign ideation
    • Preliminary art direction + design
  • Interactive
    • SEO benchmarking presentation; competitive research
    • Sitemap presentation
    • Web design presentation
    • Technical SEO roadmap
  • Paid ad account set up
    • Per selected channel set up

April 28th-May 9th: Creative, Interactive & Production

  • Creative
    • Final campaign selected
    • Art direction/design finalized
  • Interactive
    • Website development
  • Production
    • Pre-production commences

Week of May 12th: Launch + Ongoing

  • Interactive
    • Website development completed by May 16th
  • Social media
    • First postings begin
    • Community management begins
    • First reporting occurs 30 days later
  • Email
    • First email goes out
      • Weekly emails begin
    • First reporting occurs 30 days later
  • Paid advertising
    • Campaigns go live
    • First reporting occurs 30 days later
  • Creative
    • Ongoing creative begins
      • Development of monthly batches of content by creative team to supplement content created by social media management team, internal team, and influencers

What if?

We couldn’t help ourselves from getting the wheels turning a little bit...

Pickleball Agave Soda

If we’re going to partner with the pickleball league... let’s partner RIGHT.

Introducing, Xochi’s newest flavor: Pepinillo Ginger.

Budget

  • Initiation

    • Project Item/Milestone
    • Hours
    • Investment
    • Website
    • 53
    • $10,600.00
    • Social media/email strategy development
    • 26
    • $5,200.00
    • Creative development
    • 53
    • $10,600.00
    • Production planning
    • 33
    • $6,600.00
    • Paid ad account set up
    • 20
    • $4,000.00
    • Phase subtotal
    • 185
    • $37,000.00

  • Activation (6 months)

    • Project Item/Milestone
    • Hours
    • Investment
    • Website
    • 5
    • $1,000.00
    • Social media/email implementation (180 days of posting + management)
    • 210
    • $42,000.00
    • Creative
    • 60
    • $12,000.00
    • Production (asset creation)
    • 120
    • $24,000.00
    • Paid ad account activation
    • 120
    • $24,000.00
    • Phase subtotal
    • 515
    • $103,000.00

  • Agency total

    • Project Item/Milestone
    • Hours
    • Investment
    • Subtotal
    • 700
    • $140,000.00

$20,000 per month for 7 months

Retainer is inclusive of all agency fees; excludes cost of media

Roles filled:

  • Creative director
  • Art director/designer
  • Social media manager
  • Website designer
  • Website developer
  • SEO specialist
  • Paid digital ad manager
  • Motion graphics specialist
  • Producer

Thank you, Xochi!

So excited for the opportunity.

What are the next steps?! You know what to do! It’s go time. Feel free to get in touch with Chandler (via email or text/phone) to give her the green light.

Does your brand suck?

Find out now!