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Amazon

Summary

Amazon wanted culturally relevant messages to help drive downloads of their new 2-hour PrimeNow delivery app in test markets such as Austin. We took insights drawn from data from Amazon and paired it with Texas-oriented products like Tex-Mex food, seasonal allergies, and more to deliver a fun and relevant message to Texans.

Campaign Extensions

Video

Charger, :15

Bananas, :15

Southside Market & Barbeque

Summary

Southside Market & Barbeque is a Texas icon, but has a lot of competition. While taste is subjective, history is not. No one can claim to have been making Authentic Central Texas barbeque since 1882—except for Southside. We leveraged Texans’ hunger for history and authenticity in the mouth-watering campaign.

Billboard reading "MMM...BBQ!" designed by Tilted Chair for Southside Market & Barbeque

Campaign Extensions

Outdoor

Video

Low ’n Slow, :15

Contentful

Summary

Contentful is an industry-leading content creation and publishing platform for consumer brands. Based audience research, we produced an informational audio spot designed to maximize awareness and recall across US+EMEA markets. This was also part of a larger national streaming campaign.

Campaign Extension

Video

Content Without Chaos, :30

Vista College

Summary

Vista College is a trade/technical college with campuses throughout Texas. While other post-grad institutions tout the amazing future you will have if you attend their school, we wanted to find a message that felt more relatable. Through interviews with students, we uncovered an insight that many students felt like they were never meant to succeed in the first place. Thus, we created an enrollment-driving campaign that connected with prospective students that leveraged the concept that they could succeed in spite of the challenges and expectations they faced.

Campaign Extensions

Outdoor

Video

9 Months, :60

Video

You’re Not Supposed To, :30

Shameless Pets

Summary

Shameless Pets is a national pet treat company that uses upcycled food (think ugly carrots that are perfectly good, but no one buys) in their ingredients. We developed the very first national campaign for Shameless Pets leveraging the insight that pet owners love their pets no matter how odd or weird or quirky they might be. Or in other words, perfectly imperfect. Just like the ingredients in their treats.

Perfectly Imperfect, :15

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