Advertising
Blog content tagged “Advertising”.
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Tuesday January 28, 2025
Why CMOs Are Turning to Archetype-Driven Branding in 2025
In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly clear: brand...
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Tuesday January 21, 2025
The Evolution of Branding: 7 Predictions for 2025 and Beyond
Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting and controversial...
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Tuesday October 1, 2024
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If you want...
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Wednesday November 8, 2017
Travel’s Rejuvenating Effect on Creativity
Being creative is hard. Not war hard, or roofing hard, but it’s hard nonetheless. Is “hard” the right word? Maybe “exhausting” is more appropriate. First-world problem of the capital order,...
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Thursday October 27, 2016
7 tips for landing your dream job at Tilted Chair (or How to get a job in Austin for the SEO-bots)
We’ve grown a lot over the last year and half. That means we have had to do a lot of hiring. While doing all that hiring we discovered that a...
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Wednesday May 4, 2016
One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit
Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some...
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Friday April 1, 2016
Stop Doing These 3 Things and Give Your Business Wings
It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who...
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Friday March 4, 2016
Guide to New Media: Audience Targeting Pt. 2
Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are...
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Friday December 4, 2015
Guide to New Media: Audience Targeting Pt. 1
Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television, with a...
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Thursday October 8, 2015
Thursday Type Tips
We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words are a...
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