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Tuesday January 28, 2025
Why CMOs Are Turning to Archetype-Driven Branding in 2025
In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly clear: brand archetypes are no longer a “nice-to-have” — they’re the cornerstone of any successful branding strategy. But what’s driving this shift, and why are CMOs leaning […]
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Monday November 18, 2024
Is Your Brand Forgettable? 5 Traits That Separate Icons from the Ordinary
So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers have more options and opinions than ever. But here’s the good news: every great brand, from the classic Coca-Cola to the trailblazing Patagonia, shares certain characteristics that […]
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Thursday October 27, 2016
7 tips for landing your dream job at Tilted Chair (or How to get a job in Austin for the SEO-bots)
We’ve grown a lot over the last year and half. That means we have had to do a lot of hiring. While doing all that hiring we discovered that a lot of people are not really that good at getting a job. Some use a very obvious template where they copy and paste a position […]
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Friday April 1, 2016
Stop Doing These 3 Things and Give Your Business Wings
It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who are visual learners I put this together: We actually had a nice little company profile in the Austin Business Journal two weeks ago discussing our […]
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