So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers…
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In 2024, Donald Trump didn’t just run a political campaign; he launched a full-scale marketing movement. Love him or loathe him, one thing’s for sure—Trump’s approach to winning…
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Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If…
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When it comes to advertising, creativity and innovation are key. And one city that has become a hotbed for innovative advertising agencies is Austin, Texas. In recent years,…
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KEY TAKEAWAYS Make a lasting impression Build brand trust Enhance brand storytelling Increase engagement and shares Boosts SEO In today’s digital age, video content is becoming increasingly popular…
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My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the…
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Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with…
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In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming…
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It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least…
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It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly…
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Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is…
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Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can’t predict the future or arrest…
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When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it’s interesting to see how other stakeholders react. What is Amazon…
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Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might…
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But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up…
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Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to…
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Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands…
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Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well…
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Queens of Consumption According to Ernst & Young, the global incomes of women around the world are predicted to reach $18 trillion by 2018. That’s a massive amount…
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A Social Medium I’m still close with some of the friends I grew up with. We ended going our separate ways, but we still like to get together…
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Thanks, Erik I have to give him the credit; Erik was the first to describe our media team as “social first.” It turns out that Erik was on…
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Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class…
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Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals.…
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Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television,…
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