I’d like to say first that I am writing this article entirely as an excuse to wax poetic about a woman who has inspired me personally for many…
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Starting small doesn’t mean thinking small. The most iconic brands we know today—like Apple, Nike, and Patagonia—all began as small businesses with big ideas. The secret to their…
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In the ever-evolving world of branding, staying ahead of the curve is both a challenge and an opportunity. As we step into 2025, one trend is becoming increasingly…
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Branding is in constant flux, shaped by cultural shifts, technological leaps, and consumer demands. While many trends aim for the mainstream, the fringes often hold the most exciting…
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So, you’re setting out to build—or maybe revamp—a brand that stands the test of time. It’s no small task! The marketplace is crowded, the competition fierce, and consumers…
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Let’s get real: Most brands are forgettable. They blend into the clutter, shouting about features, benefits, or price, and expecting people to care. The reality? They don’t. If…
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In the ruthless world of business, rebranding is often seen as the ultimate power move—a strategic gambit that can catapult a company from obscurity to stardom or rescue…
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In the dynamic world of business, staying relevant and resonant with your audience is paramount. Whether your brand is experiencing stagnation, facing new market challenges, or simply evolving,…
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In today’s competitive business landscape, small to medium-sized businesses (SMBs) face the challenge of maximizing their marketing efforts with limited budgets. Whether you’re a startup looking to make…
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In today’s fast-paced digital landscape, capturing and retaining audience attention is the holy grail for brands and marketers alike. As traditional media struggles to keep pace with evolving…
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In the realm of B2B marketing, the power of visual branding cannot be overstated. It transcends mere aesthetics, playing a pivotal role in communication, differentiation, and customer engagement.…
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In the rapidly evolving marketplace, the strategic investment in high-quality visual branding is not just a choice, but a necessity for businesses aiming to distinguish themselves and enhance…
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In an era where the digital landscape is saturated with fleeting content and the chase for viral moments, the true essence of branding often gets lost in the…
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So, …we thought it would be interesting to ask ChatGPT to write an article about the top branding agencies in Austin, TX to see what it would spit…
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This is the fourth of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the third of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the second of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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This is the first of four articles highlighting the crucial part branding plays in the life cycle of startups. It’s something we know a lot about being HQ’d…
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Level 1: Basecamp (Features) “Sell benefits, not features,” is one of the oldest tropes in marketing. It’s also totally wrong. When used at the right point in the…
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Key Takeaways Consumer Awakening: The Rise of Conscious Consumption Ethical Marketing: Beyond the Greenwash The Tangible Benefits of Ethical Branding Embracing Transparency: The Way Forward The zeitgeist of…
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In the fast-paced world of marketing, businesses have long relied on the traditional concepts of Business-to-Business (B2B) and Business-to-Consumer (B2C) strategies to tailor their outreach efforts. However, a…
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KEY TAKEAWAYS Understanding the Foundation: Good Branding Agencies The Art of Storytelling Uncovering Your Potential vs. Changing Who You Are Consistency is Key Unveiling the Pitfalls: Bad Branding…
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KEY TAKEAWAYS Understanding the needs of technology companies Expertise in brand strategy and development Innovative and creative approach Experience in digital marketing Industry knowledge and insights So, you’re…
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KEY TAKEAWAYS Identify your archetypes Develop your brand narrative Use your brand narrative to guide your branding efforts Reinforce your brand narrative As a marketing executive, you know…
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KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of…
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KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand…
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KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of?…
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KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength…
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KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as…
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What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of…
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