Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a…
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Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly…
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The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since…
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Tilted Chair’s Austin Java Work Featured
Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand.…
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A Hero’s Midlife Crisis
It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly…
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How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here…
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Finding Your Brand’s North Star
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands…
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Stop Doing These 3 Things and Give Your Business Wings
It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of…
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Brush Script Lettering
As long as I can remember, my fascination with type and lettering has been particularly focused on scripts. When done properly, the results are very elegant, beautiful, and…
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Thursday Type Tips
We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words…
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