A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
“Trump’s Masterclass in Marketing: How Trump Leveraged Proven Marketing Principles to Win the 2024 Election”
On November 12, 2024
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Monday November 30, 2020
Fiji vs Tap: Firsthand Adventures in Brand Marketing
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of? Purity? Paradise?...
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Monday October 26, 2020
Political Branding: Archetyping the Presidential Tickets
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength could have...
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Wednesday September 30, 2020
The Bridge: How We Turn Archetypes into Badass Brand Visuals
KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as important as...
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Monday August 31, 2020
Let’s Talk About Spec, Baby!
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with beat-around-the-bush verbiage...
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Friday August 7, 2020
Tilted Chair Client Partner BigCommerce Goes Public
“Up and to the right.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital retail, it’s...
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Thursday August 6, 2020
Black Lives Matter
THREE SIMPLE WORDS WITH A LOT OF POWER. Now, we join that powerful chorus in demanding change. We at Tilted Chair acknowledge the social injustice that has pervaded American society...
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Friday July 31, 2020
Functional Design vs. Brand Design
Brand systems are all the rage these days, and for good reason. Well-conceived and well-executed brand systems allow designers, developers, marketers, and vendors to create products and experiences that are...
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Tuesday June 30, 2020
Branding Beyond 2020: The Human Method
In today’s digital age, consumers can pretty much buy anything, at anytime, from anywhere. So what makes someone choose one brand over another? Furthemore, what keeps them coming back? We...
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Friday March 27, 2020
The Times That Define Us
Over the course of recent months, we at Tilted Chair—like many of you and probably most of the rest of the world—watched in awe as a pandemic swept across our...
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Monday March 2, 2020
Marketing in a Recession
It’s a word that no one wants to say, hear, or think about: recession. Like wizards gasping at the utterance of the name “Voldemort,” the prospect of a recession is...
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Thursday January 9, 2020
Start With Where: Developing Brand Alignment
I’ll admit it: I’m a sucker for Simon Sinek. I’ve read most of his books and watched pretty much all of his videos. The way he so clearly and powerfully...
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Wednesday January 1, 2020
The Case for Tilted Chair
What exactly is a “human brand?” Well, let’s start with an example of the opposite. HubSpot found that B2B sales teams have increased their messaging by 89% since March 2020....
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