A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
On May 14, 2024 | By Mae
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Monday May 15, 2023
Why Brands Should Spend More on Branding During a Recession: Data-Backed Reasons
KEY TAKEAWAYS Increased brand awareness and loyalty Increased brand value Competitive advantage Smart investment Recession is in session. We have been hearing it for the better part of a year...
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Monday February 6, 2023
The Art of Copywriting Meets the Science of AI: Humanizing Ads with the Help of ChatGPT
My relationship with AI reminds me of the one between the Sandlot gang and The Beast. You know, the presumably terrifying dog on the other side of the fence that...
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Tuesday September 14, 2021
A Brand by Any Other Name…5 Tips for Naming Your Business or Brand
KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand name should...
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Monday April 26, 2021
Tilted Chair’s Web Philosophy: 5 Tips for Web Success
KEY TAKEAWAYS Websites are never done. Build for the future. Design based on data. Content drives design. When in doubt, steal. It should come as no surprise to even the...
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Sunday January 10, 2021
Restaurant Marketing in the Pandemic
The pandemic isn’t over, and its effects may be felt for years to come. How should restaurants and other food-service providers prepare to succeed in a whole new world? KEY...
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Thursday December 10, 2020
Shop Small Biz Gift Guide
Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our favorite small...
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Monday November 30, 2020
Fiji vs Tap: Firsthand Adventures in Brand Marketing
KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of? Purity? Paradise?...
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Monday October 26, 2020
Political Branding: Archetyping the Presidential Tickets
KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength could have...
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Wednesday September 30, 2020
The Bridge: How We Turn Archetypes into Badass Brand Visuals
KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as important as...
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Monday August 31, 2020
Let’s Talk About Spec, Baby!
Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with beat-around-the-bush verbiage...
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Friday August 7, 2020
Tilted Chair Client Partner BigCommerce Goes Public
“Up and to the right.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital retail, it’s...
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Thursday August 6, 2020
Black Lives Matter
THREE SIMPLE WORDS WITH A LOT OF POWER. Now, we join that powerful chorus in demanding change. We at Tilted Chair acknowledge the social injustice that has pervaded American society...
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