A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
On May 14, 2024 | By Mae
-
Tuesday May 30, 2017
Illuminating the Periphery
How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set...
Read more →
-
Monday May 15, 2017
The Four Cs of Marketing
Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing...
Read more →
-
Wednesday May 3, 2017
Finding Your Brand’s North Star
Quick, think of your top three favorite brands. Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not...
Read more →
-
Wednesday April 5, 2017
7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency
Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s,...
Read more →
-
Wednesday March 8, 2017
We’re Not All Men
I remember asking my mom as a sophomore in high school what she wanted to be professionally when she was my age. To the sudden upset of my youthful naïveté,...
Read more →
-
Tuesday March 7, 2017
Female Consumers Need Female Storytellers
Queens of Consumption According to Ernst & Young, the global incomes of women around the world are predicted to reach $18 trillion by 2018. That’s a massive amount of spending...
Read more →
-
Monday November 14, 2016
The Power of Writing It Down
We on-boarded a new art direction intern not long ago. Her first day represented a proverbial checklist of the usual orientation steps: find a desk, set up Dropbox and email,...
Read more →
-
Friday November 11, 2016
Game Consoles Make TV Smarter
A Social Medium I’m still close with some of the friends I grew up with. We ended going our separate ways, but we still like to get together to save...
Read more →
-
Thursday October 27, 2016
7 tips for landing your dream job at Tilted Chair (or How to get a job in Austin for the SEO-bots)
We’ve grown a lot over the last year and half. That means we have had to do a lot of hiring. While doing all that hiring we discovered that a...
Read more →
-
Thursday September 8, 2016
The Power of Content Marketing
Thanks, Erik I have to give him the credit; Erik was the first to describe our media team as “social first.” It turns out that Erik was on to something...
Read more →
-
Wednesday May 4, 2016
One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit
Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some...
Read more →
-
Friday April 1, 2016
Stop Doing These 3 Things and Give Your Business Wings
It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who...
Read more →
