A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
Why Your Brand Isn’t Connecting: It’s Time to Ditch Logic and Embrace the Power of Archetypes
On October 1, 2024
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Monday March 4, 2019
Advice on Hiring Designers
This blog first appeared on Dribbble Courtside. So you need to hire a designer. Kudos! Whether you’re growing and you need to add staff, or you’re replacing an outgoing team...
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Wednesday December 19, 2018
Tilted Chair’s Austin Java Work Featured
Quick pre-holiday update: For those who didn’t know, we’ve been working with local cafe chain Austin Java for the better part of five months to reinvision the brand. This has...
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Sunday November 4, 2018
Diversity at Tilted Chair
Diversity: it’s a topic that’s on the minds of business people the world over, advertising agents included. And at Tilted Chair, it’s something we’ve always considered one of our greatest...
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Wednesday September 19, 2018
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least passively—underscores all...
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Monday March 26, 2018
A Hero’s Midlife Crisis
It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly forgotten. Sleep,...
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Wednesday February 14, 2018
How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted...
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Friday December 15, 2017
Hahaha, what a story! | A review and reflection on The Disaster Artist
Years ago when we first started Tilted Chair, deep down the rabbit hole in the comments of a reddit post, I clicked a YouTube link proclaiming to be a clip...
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Wednesday December 6, 2017
An Ad Man’s Review of “Three Billboards Outside Ebbing, Missouri”
Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is hoisted to...
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Wednesday November 8, 2017
Travel’s Rejuvenating Effect on Creativity
Being creative is hard. Not war hard, or roofing hard, but it’s hard nonetheless. Is “hard” the right word? Maybe “exhausting” is more appropriate. First-world problem of the capital order,...
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Tuesday November 7, 2017
Budgeting advice, trends, and predictions for media in 2018 and beyond
Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can’t predict the future or arrest future murderers,...
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Tuesday September 26, 2017
Amazon Versus the World
When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it’s interesting to see how other stakeholders react. What is Amazon doing that...
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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