A Branding, Advertising & Marketing Blog
The Tilt
Featured Reading
5 Lessons Marketers Can Learn From TikTok Before It’s Banned Forever
On May 14, 2024 | By Mae
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Wednesday September 19, 2018
Do I even need an agency?
Do I need an agency? It’s not a question we get a lot, at least not in those terms. But the issue of value is something that—at least passively—underscores all...
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Monday March 26, 2018
A Hero’s Midlife Crisis
It’s easy to forget about yourself. If you’re a parent, you’re probably well-acquainted with that reality. In the service of so many others, self-care is something that’s regularly forgotten. Sleep,...
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Wednesday February 14, 2018
How to be a Great Friend—and Brand
Branding. It’s a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted...
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Friday December 15, 2017
Hahaha, what a story! | A review and reflection on The Disaster Artist
Years ago when we first started Tilted Chair, deep down the rabbit hole in the comments of a reddit post, I clicked a YouTube link proclaiming to be a clip...
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Wednesday December 6, 2017
An Ad Man’s Review of “Three Billboards Outside Ebbing, Missouri”
Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is hoisted to...
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Wednesday November 8, 2017
Travel’s Rejuvenating Effect on Creativity
Being creative is hard. Not war hard, or roofing hard, but it’s hard nonetheless. Is “hard” the right word? Maybe “exhausting” is more appropriate. First-world problem of the capital order,...
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Tuesday November 7, 2017
Budgeting advice, trends, and predictions for media in 2018 and beyond
Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can’t predict the future or arrest future murderers,...
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Tuesday September 26, 2017
Amazon Versus the World
When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it’s interesting to see how other stakeholders react. What is Amazon doing that...
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Thursday August 31, 2017
3 Steps To Resurrecting A Dying Brand
Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have…a dying...
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Thursday August 3, 2017
The 3 Myths About Digital Immigrants
But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the...
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Tuesday August 1, 2017
The 3 Most Common Branding Mistakes And How to Avoid Them
Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200...
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Tuesday June 20, 2017
The 28-Day Paid Leave Policy Uncovered
The Backstory America is not the greatest country in the world when it comes to paid leave for workers. While every European country has at least 20 days paid leave...
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